Dukeing it out again with Australian Shiraz. Mollydooker wines say you gotta do the shake

I really enjoy a good Australian Shiraz wine once in awhile, and sometime ago, I came across a wine called "The Boxer" from a winery known as Mollydooker.  It was a real fun,very well balanced shiraz full of flavor.  I made sure to actually remember this wine which is something I rarely do in imbibing, but this one made me take note.  It was awhile ago, so the only thing that comes to my mind back then was that it was extremely enjoyable.  There is a lot of wine out there, and it can get confusing also, but often it's out of reach by either being too obscure or sometimes just too expensive for myself.  However, Mollydooker wasn't like that for me and I made a mental note to get this wine again.  It's memorable 30s style cartoonish pugilist character easily would help me recognize the bottle on the shelf as well.

The new vintage came out recently and I was all set and ready.  I know wine enough to trust my own palate, and know pretty much the basics if you could call it that, and will always love wine and its incredible variety around the world.  I do tend to focus on specific varietals from specific regions, since they are what I like to drink.  I certainly by no means am an "expert" but know plenty enough to get around. I was basically all set to crack this open and have at it, when I noticed something I hadn't seen before.

With the bottle tightly clenched in my fist, on a day I was trying to find a bottle of Founders Canadian Breakfast Stout, I turned the label and was reading perhaps to learn more about how it was made, or just anything interesting.  On the label it simply said, to make sure to do the Mollydooker shake before serving.

What?!?!

There wasn't much else it said, but like all good companies with a marketing presence they had a nice website for you to visit to find more about them and their product.  The website went into describing that the bottle had to be SHAKEN first before being served.

I thought this was kind of a novelty at first but with a nice simple fun video they explained their reasoning.  You can see it here.  I remember back in my wine tasting days that there was one fun incident where a guy I knew pulled a wine out from his cellar that he wanted me to taste.  His decanters were full of other wines and being used and he wanted to decant this but had no option.  He stuck his thumb over the bottle and gave it a quick shake.  He jokingly mentioned to me in a fun playful voice, "This is what I call cheating".

It was all very much wink and a nod after that, but no harm or foul seemed to be done.  Thinking back to the event though it made me wonder if shaking this wine would even make a difference.  Mollydookers website goes into a brief discussion also about why this wine should NOT be decanted, but SHAKEN.  I was skeptical, but was willing to try it out.  In fact I thought it would make a great video.

So here below I give my opinion and thoughts on the Mollydooker shake.  Enjoy and Cheers!