I finally got around to checking out the top end Jim Beam brands otherwise known as the Big Beams or the SuperBeams.
Much about selling whiskey has to do with packaging. Some whiskeys come in velvet bags, the Booker's comes in a wood crate as if it had its own personal little warehouse. Basil Hayden's is wrapped in a lot of paper with a ring that resembles a hoop from an oak barrel.
To me though it is what's in the bottle that counts and it doesn't take much to please me. Within this group there was one whiskey that just wasn't worth the time, but there were two that I really enjoyed.
To find out more watch the video review below.
Part 3 the conclusion